Initial SEO Strategy: Tips That You Must follow Before Optimizing Your Site

Initial SEO Strategy: Tips That You Must follow Before Optimizing Your Site

Essential search engine optimization (SEO) is basic. What's more fundamental. SEO will help you position your site appropriately to be found at the most basic focuses in the purchasing methodology or when someone require your website.

What are web crawlers searching for? In what manner would you be able to fabricate your site in a manner that will please both your visitors/customers, and Google, Bing, and other web crawlers? Above all, in what manner can SEO help your web existence get to be more beneficial?

"Skipping the basics and spending all your time and money on social and 'fancy stuff' is the same as skipping brushing your teeth and showering, but buying white strips and wearing expensive cologne," Shelby (Director of SEO, Chicago Tribune/435 Digital) said.

#What is SEO, Basically?

The objective of foundational SEO isn't to trick or "diversion" the internet searchers. The reason for SEO is to:

• Make an incredible, consistent visitor experience. 
• Convey to the web crawler your expectations so they can propose your site for significant query.

Your links, paid query, and social media goes about as the icing, however your content, web data structural planning, content administration framework, and base go about as the sugar and makes the cake. Without it, your cake is flavorless, exhausting, and gets tossed in the garbage.

#What Search Engines Are Looking For?

Web crawlers need to do their employments as best as could be expected under the circumstances by referring visitors to websites and content that is the most important to what the user is searching for. So how is relevancy  confirmed?

Content: Is dictated by the topic that is, no doubt given, the content on the page, and the titles and data that are given. 

Execution: How quick is your site and does it work appropriately? 

Authority: Does your webpage have adequate  content to  link to or do other definitive destinations utilize your site as a source of perspective or refer to the data that is accessible? 

Visitor Experience: How does the site look? It is safe to say that it is not difficult to go around? Does it look safe? Does it have a high  bounce rate?

#What Search Engines Are NOT Accept ?

web crawlers just have a certain amount of information space, so when you're performing shady strategies or attempting to misguide them, risks are you're set to damage yourself in the long run. Things the web crawlers don't need are:

Keyword Stuffing: Excessive of keywords on your pages. 

Buying Links: Purchasing links will get you no place in terms of SEO, so be cautioned. 

Poor User Experience: Make it simple for the visitor to get around. An excess of ads and making it excessively challenging for individuals to find information or data they're searching for will just build your bounce rate. When you know your bounce rate it will help confirm other data about your site. For instance, assuming that its 80 percent or higher and you have content on your site, chances are something is not right.

#Know Your Business Goal:

While this is really self-evident, such a large number of individuals have a tendency to not take a seat and only keep tabs on what their principle objectives are. A few questions you have to ask yourself are:

• What characterizes a conversion for you? 
• Is it true that you are offering eyeballs (impressions) or what users click on? 
• What are your main objectives? 
• Do you know your possessions and liabilities?

#Don't Underestimate other tactics of Optimization:

Keyword technique is imperative to execute on website, as well as might as well stretch out to other off-site stages, which is the reason you may as well likewise be considering other-channel optimization. These other-channel stages incorporate:

• Twitter
• Facebook
• LinkedIn
• Email
• Offline, such as radio and TV ads

Being unwavering with keyword phrases inside these stages won't just help your marking deliberations, additionally prepare visitors to utilize particular expressions you're optimizing for.

#Be Relevant with Domain Names: 

Domain naming is so vital to your generally speaking establishment, so as a best practice you're better off utilizing sub-index root areas (example.com/awesome) versus sub-domains (awesome.example.com). Some other best practices with domain names are:

Relevant Domains: If you write in www.example.com, however then your sort in simply example.com and the "www" does not redirect to www.example.com, that means the web crawlers are seeing two separate website. This isn't adequate for your generally speaking SEO endeavors as it will weaken your inbound links, as external site will be interfacing to www.example.com and example.com. 

Keep it Old Bag: Old domains are superior to new ones, yet in the event that you're purchasing an old domain, first sure that the past webmaster didn't do anything shady to cause the domain to get penalized. 

Keywords in URL: Having Keywords you're attempting to rank for in your domain will just help your generally speaking exertions.

#Optimizing for others Devices also:

In addition to optimizing for the desktop experience, make a point to concentrate on mobile and tablet optimization and other media. 

• Make rich media content like video, gif pictures as its simpler to get a video to rank on the first page than it is to get a simple content page to rank. 
• Optimize your non-text content  so web crawler can see it. In the event that your site utilization Flash or PDFs, verify you read up on the most recent best practices so search crawlers can crawl that text and give your webpage credit for it.

#Concentrate on Your Meta Data Too:

Your content on your site might as well have title tags and meta descriptions. 

• Meta keywords are basically unconsidered by many search engines these days, however in the event that in any case you utilize them, verify it talks particularly to that page and that it is additionally organized rightly. 
• Your meta description must be unique and relevant to that particular page. Duplicate or copied  meta descriptions from page to page will not get better ranking. 

Title tags must be unique! Think your title as a 4-8 words, so try your hardest to attempt the reader so they need to click and read more.

Summary 
You may as well dependably keep SEO in the front line of your mind, and dependably take after best practices. Skipping the fundamentals of SEO will just leave your site's establishment a wreck and anticipate you from completely expanding income chances.

Google Webmaster Tools Crawl Errors Reports Now Showing Errors On Final Redirect URL

In the past, we have seen occasional confusion by webmasters regarding how crawl errors on redirecting pages were shown in Webmaster Tools. It's time to make this a bit clearer and easier to diagnose! While it used to be that we would report the error on the original - redirecting - URL, we'll now show the error on the final URL - the one that actually returns the error code.

Let's look at an example:

 

URL A redirects to URL B, which in turn returns an error. The type of redirect, and type of error is unimportant here.

In the past, we would have reported the error observed at the end under URL A. Now, we'll instead report it as URL B. This makes it much easier to diagnose the crawl errors as they're shown in Webmaster Tools. Using tools like cURL or your favorite online server header checker, you can now easily confirm that this error is actually taking place on URL B.

This change may also be visible in the total error counts for some websites. For example, if your site is moving to a new domain, you'll only see these errors for the new domain (assuming the old domain redirects correctly), which might result in noticeable changes in the total error counts for those sites.

Note that this change only affects how these crawl errors are shown in Webmaster Tools. Also, remember that having crawl errors for URLs that should be returning errors (e.g. they don't exist)does not negatively affect the rest of the website's indexing or ranking (also as discussed on Google+).

We hope this change makes it a bit easier to track down crawl errors, and to clean up the accidental ones that you weren't aware of! If you have any questions, feel free to post here, or drop by in the Google Webmaster Help Forum.

Google’s Matt Cutts: We Don’t Use Twitter Or Facebook Social Signals To Rank Pages

Google’s head of search spam, Matt Cutts, released a video today answering the question, “are Facebook and Twitter signals part of the ranking algorithm?” The short answer was no.

Matt said that Google does not give any special treatment to Facebook or Twitter pages. They are in fact, currently, treated like any other page, according to Matt Cutts.

Matt then answered if Google does special crawling or indexing for these sites, such as indexing the number of likes or tweets a specific page has. Matt said Google does not do that right now. Why?

They have at one point and they were blocked. I believe Matt was referring to Google’s real time search deal expiring with Twitter. Matt explained that they put a lot of engineering time into it and then they were blocked and that work and effort was no longer useful. So for Google to put more engineering time into this and then be blocked again, it just doesn’t pay.

Another reason, Google is worried about crawling identity information at one point and then that information changes but Google doesn’t see the update until much later. Having outdated information can be harmful to some people.

However, Matt does add that he does see Google crawling, indexing and understanding more about identities on the web in the long term. He used our Danny Sullivan as an example, when Danny writes a story here, the site is authoritative, so it ranks well. But if Danny posts a comment on a forum or on Twitter, it would be useful for Google to know that an authority posted on a specific site and thus it should have more ranking weight in Google.

While Google doesn’t do this now, we know they are indeed working on a solution for this.

Here is the video:

Was Expedia Penalized By Google? SearchMetrics Says So.

Yesterday morning Patrick Altoft tweeted to me that SearchMetrics is reporting Expedia lost about 25% of their Google traffic overnight.

SearchMetric is indeed reporting this and I confirmed it with Marcus Tober from SearchMetrics via email. I posted the story on the traffic drop at Search Engine Land and asked if it was related to the link buying allegations Expedia was surrounded with last month.

A Hacker News thread, that I've been following for the past couple weeks has more details about how Expedia may have been involved in link schemes and may have received an unnatural link penalty by Google. Google has not yet responded to my inquiries about the penalty. So I have no confirmation from Google or Expedia about it.

SEM Rush shows no drop off in traffic:

Search Metrics shows a huge decline:

To be fair, SearchMetrics is normally dead on.

Here are the keywords SearchMetrics cites as Expedia dropping on:

In after hours trading, Expedia's stock dropped about 3% over the news:

It is amazing how Google can have such an impact on another large public company. But it is more amazing that companies that size need to participate in link schemes. Again, it seems they did participate in link schemes but it is not 100% clear if they were penalized by Google for it.

Keep Writing Quality Content: SEO Bloggers React To Matt Cutts’ Claim “Guest Blogging Is Dead”

Google’s head of webspam, Matt Cutts, caused an uproar in the SEO community yesterday when he published a blog post on his personal blog claiming guest blogging for SEO purposes is dead.

In his post, Cutts offered a history of how guest blogging has moved from being a reliable source of high-quality content to now being overrun with spam.

“Guest blogging is done; it’s just gotten too spammy,” wrote Cutts. “In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well.”

As Cutts’ words spread across the web, many SEO bloggers took to their own blogs to offer their take on the demise of guest blogging.

With so much being said on the topic, we’ve put together a round-up of industry reactions, summarizing comments from a selection of popular SEO bloggers.

Christopher Penn: www.ChristopherSPenn.com

Blogger Christopher Penn wasn’t surprised that an “automated, low-quality, easy-to-outsource” SEO tactic like guest blogging is on its way out.

In his post titled, “Be Happy that Guest Blogging For SEO Is Dead,” Penn advises bloggers to continue as if there were no Google: “Would you still pursue guest blogging if there was no SEO, if Google wasn’t looking over your shoulder? Yes, absolutely.”

Penn writes that the death of guest blogging for SEO is a “good thing” for content marketers focused on creating quality content:

If you’ve been relying on spammy guest blogging practices for SEO purposes, then it’s time to move on. If you’re still bringing in guest bloggers who you know, trust and vouch for personally, then chances are Google isn’t going to hurt you.

Andy Beal: www.MarketingPilgrim.com

Andy Beal is another blogger who is happy about Cutts’ announcement. “I’ve grown tired of the gazillion guest post pitches I receive every day,” writes Beal, “Seriously, it’s become worse than the paid link spam emails.”

Beal claims he had already stopped taking guest posts unless he knew the author personally. He goes on to write that he believes guest blogging for exposure – a tactic Cutts vouched for when he updated his post – is still a valuable tactic, “There’s nothing like a quality guest post to get your name in front of a different audience and generate direct traffic back to your site.”

(Cutts later updated his post to clarify that guest blogging is still worthwhile when trying to gain exposure, branding, increased reach, and community.)

Kevin Phelps: www.GuestBlogPoster.com

Some weren’t as thrilled about the news and even took offense to Cutts’ post.

“Even after Matt Cutts’ well thought out response toward guest blogging, I believe they [Google] penalize link building techniques (as opposed to strategies) out of the sheer fact that Google obviously doesn’t even know what guest blogging is,” writes Kevin Phelps on GuestBlogPoster.com.

Phelps claims Cutts isn’t talking about actual guest blogging tactics when he says “Guest blogging is dead,” but is instead referring to manipulative, spammy techniques.

“Lumping those who legitimately contribute to real websites with spammers isn’t fair and it’s not something Google can even enforce unless you’re engaging in spammy techniques,” writes Phelps.

Ann Smarty: www.SEOSmarty.com

Ann Smarty, who also runs the MyBlogGuest.com service, wrote a post on SEOSmarty.com claiming she isn’t concerned with Google. “Google is NOT your friend or your partner,” writes Smarty, “If you grow big enough, Google is likely to become your competitor. Do you really want to depend on Google?”

Smarty tells beginning bloggers that if somebody likes your content and wants to publish it, there is nothing broken. “If someone wants to contribute to your blog and you LOVE what they have to say? Do you need to be on your own because Google wants you to be alone?” asks Smarty.

She later updated her post, clarifying bloggers should not go against Google guidelines. “What I was really trying to say,” writes Smarty, “Do marketing as if Google didn’t exist,” echoing Penn’s advice to continue as if there was no Google.

Jerod Morris: www.CopyBlogger.com

Copyblogger’s Jerod Morris cut to the chase, writing, “Guest blogging is not done, dead or destitute. Have standards, do right by your audience, and play to win in the long term. In short, don’t act like a spammer.”

Morris pointed out that Google will fail as a search engine if it begins penalizing sites with quality content in the form of a guest post. “Quality always wins,” write Morris.

Elisa Gabbert: www.WordStream.com

Search marketing software provider Wordstream published a post on its company blog with similar sentiments. Wordstream’s Elisa Gabbert argues that any SEO tactic will fall victim to the same spammy charges overtime, not just guest blogging.

She says publishers concerned with being penalized by Google should: 1.) Only publish good guest posts; 2.) Don’t label the posts as guests posts; and, 3.) Build relationships, not links.

“Google has always stressed that quality, unique, user-friendly content is the key to search engine rankings,” writes Gabbert, “My guess is, sites that publish content that meets all those criteria won’t be penalized, whether or not some of those content pieces are guest posts.”

Joost de Valk: www.Yoast.com

The founder and CEO of SEO consulting agency Yoast.com agrees with Cutts: “The latest tactic being hammered by Matt Cutts is guest blogging,” writes de Valk, “As the owner of a fairly popular blog, I can only agree with him: it’s gone too far.”

De Valk’s post focuses on the link building attributes of guest blogging, claiming, “Branding is the new link building.” He expands on the idea that guest blogging is out:

So SEOs have a choice: now that Matt has said guest blogging won’t work anymore, are they going to try and find the next disposable tactic? Will they remain tricksters? Or are they going to become real marketers? I think that as an industry we’ve been relying on crappy tactics enough by now.

De Valk goes on to emphasize how brands need to rely on a variety of tactics – and not just rely on one – to optimize their SEO efforts.

Ryan Jones: www.OutSpokenMedia.com

Ryan Jones shares de Valk’s opinion on tactics versus strategies on a the OutSpokenMedia.com blog.

“Guest blogging is a tactic, not a strategy,” writes Jones, “It’s time our industry took a step back from the ‘what’ and started taking a longer look at the ‘why’ of SEO tactics.”

He goes on to say:

It seems whenever an SEO tactic becomes popular, Google decides to take action on it…Google hates automated tactics that provide little value to actual website visitors such as creating links and content just to increase search rankings.

Jones believes that while spammy guest blogging is dead, quality guest posts are not. In his post, Jones outlines a number of SEO tactics that have fallen from grace, from link directories, to press releases, comments and infographics.

“You wouldn’t turn down a column on CNN or an editorial in the Huffington Post if they said you couldn’t have a dofollow link, would you?” asks Jones, “It’s about the audience, not the HTML.”

Google Removed 350 Million Ads & Rejected 3 Million Publishers

Google announced on Friday their efforts to keep their ad network safe, in-line and trustworthy. They shared some pretty crazy stats on what that means for their ad network.

• Removed 350 million bad ads in 2013
• Disabled 270,000 advertisers in 2013
• Blacklisted more than 200,000 total publisher pages
• Disapproved 3,000,000 attempts to join AdSense
• Disabled 250,000 publisher accounts

Google published this infographic to show their efforts in a friendly way:

Forum discussion at WebmasterWorld.

Google Apologizes For The Hotel Listing Hijack In Google Places

I have to assume most of you by now heard about the huge mess going on with Google Maps business listing in the hotel sector? Danny Sullivan at Search Engine Land, with the team, wrote up an awesome story explaining the how Thousands Of Hotel Listings Were Hijacked In Google+ Local.

I can tell you this story was in the work for a few days and Danny broke it just the other day. It is honestly shocking how something like this can happen to huge hotel chains. It is even more shocking how Google tries to sweep it under the rug. Yea, I know Google Maps is plagued with issues, especially on the Google Places business listing side. But this is a huge mess.

In short, some how, spammers hijacked listings of hotel chains across the world, replacing the hotel's URL with a URL to book the listing on their own affiliate site. This likely ended up costing the hotels a tremendous amount in affiliate fees, which I wouldn't blame them if they didn't pay and end up suing the affiliate that did this.

Here is an example showing one listing with a hijacked URL:

Google barely said anything but now they have their community manager, Jade Wang, respond in a Google Business Help thread that no one really looks at. She wrote:

Spam issue for some hotels in Places for Business:

We've identified a spam issue in Places for Business that is impacting a limited number of business listings in the hotel vertical. The issue is limited to changing the URLs for the business. The team is working to fix the problem as soon as possible and prevent it from happening again. We apologize for any inconvenience this may have caused.

At least they apologized for "any inconvenience" it may have caused "some hotels."

It is just amazing how bad Google Maps for business is and how many hacks and issues are within it.

Forum discussion at Google Business Help & Cre8asite Forums.

Free Video Submission Sites List 2014

1  http://www.youtube.com  9

2  http://www.vimeo.com  9

3  http://www.video.yahoo.com  9

4  http://www.video.on.nytimes.com  9

5  http://www.flickr.com/  9

6  http://blip.tv/  8

7  http://www.video.aol.com  8

8  http://www.ustream.tv  8

9  http://www.vision.rambler.ru  8

10  http://www.vids.myspace.com  8

11  http://www.video.nationalgeographic.com  8

12  http://www.cnettv.cnet.com  8

13  http://www.collegehumor.com  7

14  http://www.fora.tv  7

15  http://www.rutube.ru  7

16  http://www.photobucket.com  7

17  http://www.dailymotion.com  7

18  http://www.metacafe.com  7

19  http://www.viddler.com  7

20  http://www.multiply.com  7

21  http://www.gametrailers.com  7

22  http://www.ehow.com  7

23  http://www.getmiro.com  7

24  http://www.is.rediff.com  7

25  http://www.5min.com  7

26  http://www.teachertube.com  7

27  http://www.hulu.com  7

28  http://screen.yahoo.com  7

29  http://www.funnyordie.com  7

30  http://www.myvideo.de  6

31  http://www.current.com  6

32  http://www.tinypic.com  6

33  http://www.4shared.com  6

34  http://www.shutterfly.com  6

35  http://www.break.com  6

36  http://www.godtube.com  6

37  http://www.veoh.com  6

38  http://www.videojug.com  6

39  http://www.expotv.com  6

40  http://www.liveleak.com  6

41  http://www.engagemedia.org  6

42  http://www.blinkx.com  6

43  http://www.tu.tv  6

44  http://www.aniboom.com  6

45  http://www.stupidvideos.com  6

46  http://www.ovguide.com  6

47  http://www.pandora.tv  6

48  http://www.crunchyroll.com  6

49  http://www.shredordie.com  6

50  http://www.en.vidivodo.com  6

51  http://www.videosurf.com  5

52  http://www.esnips.com  5

53  http://www.streetfire.net  5

54  http://www.mefeedia.com  5

55  http://www.babelgum.com  5

56  http://www.blogtv.com  5

57  http://www.disclose.tv  5

58  http://www.jokeroo.com  5

59  http://www.sutree.com  5

60  http://www.flixya.com  5

61  http://www.clipshack.com  5

62  http://www.ourmedia.org  5

63  http://www.ebaumsworld.com  5

64  http://www.ebaumsworld.com  5

65  http://www.clipblast.com  5

66  http://www.guzer.com  5

67  http://www.kaneva.com  5

68  http://www.dropshots.com  5

69  http://www.helpfulvideo.com  4

70  http://www.famster.com  4

71  http://www.megavideo.com  4

72  http://www.trooker.com  4

73  http://www.clipmoon.com  4

74  http://www.bofunk.com  4

75  http://www.voomed.com  4

76  http://www.vidmax.com  4

77  http://www.porkolt.com  4

78  http://www.gawkk.com  4

79  http://www.tubetorial.com  3

80  http://www.imbroadcast.com  3

81  http://www.clipchef.com  3

82  http://www.thatshow.com  3

83  http://www.motorsportstube.com  2

84  http://www.apnatube.com  1

85  http://www.sharevideosonline.net  1

86  http://www.nelsok.com  1

87  http://www.needforfun.com  1

88  http://www.myvideo.co.za  1

89  http://www.eyespot.com  1

90  http://www.clipmoon.com  1

http://www.maniatv.com 5
http://www.mefeedia.com 5
http://www.mixpo.com 5
http://www.onetruemedia.com 5
http://www.showmedo.com 5
http://www.sutree.com 5
http://www.vidiac.com 5
http://www.vmix.com 5
http://www.zooppa.com 5
http://www.bigcontact.com 4
http://www.bofunk.com 4
http://www.funnyhub.com 4
http://www.tagworld.com 4
http://www.thatvideosite.com 4
http://www.voomed.com 4
http://www.myvideo.co.za 4
http://www.clesh.com 3
http://www.needforfun.com 3
http://www.nelsok.com 3
http://www.tubetorial.com 3